The ad features the words “Truth=Peace” printed in large letters and shows a hand colored like the Turkish flag holding up a peace sign, while two other hands colored like the Russian and Armenian flags have their fingers crossed.
It also contains a link to the genocide-denial group FactCheckArmenia.com, which propagates claims that Armenians were killed during the First World War because they were “collectively guilty” of treason against the Ottoman Empire.
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Moreover, it attempts to argue that fewer people were killed than is claimed, and that the Armenians started the conflict.
The WSJ ad caused outrage on Twitter and other social media platforms.
Adding to the controversy, the newspaper responded by saying it prints many “provocative” ads that may not represent the opinions of WSJ.
“We accept a wide range of advertisements, including those with provocative viewpoints. While we review ad copy for issues of taste, the varied and divergent views expressed belong to the advertisers,” the paper’s spokesperson said, as quoted by Gawker.
The group that paid for the ad promotes a pro-Turkey platform, with the goal of deflecting attention from the facts surrounding the genocide.
Shame on You Wall Street Journal Becoming another Tools in Hands of Turkish criminals denying #ArmenianGenocide @WSJ pic.twitter.com/wuUsb16yXC
— Wally Sarkeesian (@gagrulenet) April 21, 2016