Today’s launch of the first Armenian pay-TV package on the HOTBIRD reference audiovisual hub for Europe, Western Russia and the Middle East

The Armenian private audiovisual group SHANT TV announced today that it has launched a new bouquet on the HOTBIRD satellite cluster operated by Eutelsat Communications (Euronext Paris: ETL), following the signature of a leasing capacity contract several years.

Present on HOTBIRD for nearly ten years with its channel SHANT TV, the audiovisual group will offer the first Armenian TV pay-TV package to viewers residing in the satellite coverage area in Europe, Western Russia and the Middle East. Fully High Definition (HD) and available from 5 euros per month, this bouquet will include SHANT Premium, Armenia Premium and SHANT Music. It will be distributed directly to households equipped with a dish and a decoder as well as to the cabled and IP networks which will be able to take it back in their offers.

The Armenian community, which represents more than 4 million people in this geographical area, will be able to see in a superior image quality a program offering consisting of numerous newsletters, series, films, music videos But also local adaptations of franchises such as X-Factor or Who wants to earn millions?

Arthur Yezekyan, president and founder of SHANT TV LLC, said: “According to the results of our study, out of Armenia half the audience of SHANT Premium watches our channel from Eutelsat’s HOTBIRD audiovisual center. This was a significant factor in our decision to select HOTBIRD for the distribution of our new offer. We thank Eutelsat for its support and support, especially in the technical and marketing fields. “

Michel Azibert, Eutelsat’s Sales and Development Director, said: “HOTBIRD’s broad coverage, coupled with an offer of 1,000 channels in over 30 languages, makes it a reference audiovisual hub for television Wish to respond to the demand for specific language markets scattered over several territories. In this regard, we are pleased to continue and expand our collaboration with SHANT TV, which builds on HOTBIRD to reach the Armenian Diaspora spread across several countries. The shift from a Standard Broadcast (SD) channel to a bunch of several HD channels also testifies to the dynamics of the transition to High Definition, especially on HOTBIRD, which already hosts 280 channels in this format. “