System of A Down, Kim Kardashian, Amal Clooney … As the world commemorates the centenary of the first genocide of the twentieth century, the Armenian Diaspora mobilizes its forces media to raise public awareness.

The American hip-hop star Kanye West jumping into a lake during a surprise concert. His wife, the more people that Kim Kardashian, creating a riot on social networks and posting on his Instagram account:

“Thousands of people were there! Kanye jumped into the lake to get closer to the crowd stationed on the other side and full of people then also jumped! It was such a crazy and exciting night! “

The scene could have taken place almost naturally in New York, London or Paris. She has performed in Yerevan, capital of Armenia, a small country of 3 million people wedged between Turkey, Iran, Azerbaijan and Georgia. The Kardashian family, consisting of Kim, Khloe’s sister, husband and their daughter Kanye North, organized a surprise trip to Armenia memory. The occasion of a meeting with Armenian Prime Minister Hovik Abrahamian, before taking off for Jerusalem and their children baptized in an Armenian cathedral. Kim Kardashian, reality TV producer, born in Los Angeles in 1980, is indeed the daughter of Robert Kardashian, American lawyer and descendant of the deported Armenian genocide of 1915.

‘100 Seconds’ project. March 23, 2015. (Photo: Armenpress)

YEREVAN (Armenpress)—The dissemination of individual stories about the Armenian Genocide is of special significance in commemorating the centennial of the Armenian Genocide, Secretary of Armenia’s State Commission on Coordination of the Commemoration of the Armenian Genocide Centenial and Chief of Staff of the President of Armenia, Vigen Sargsyan, said Monday during an event marking the launch of a project called “100 Seconds,” being carried out my MediaMax and VivaCell-MTS. Sargysan said first-hand stories show how every Armenian village, family and community was subject to the crime of genocide.

The presentation of the project based on eyewitness accounts of the Armenian Genocide released by the National Archives of Armenia was held at Komitas Museum-Institute on March 23. Various renowned people from different countries, including actors, writers, musicians and others have been offered to read excerpts from those testimonies for 100 seconds. There are 24 video clips, which will be shown every day until April 23rd.

Sargsyan mentioned that the commemoration of the centennial of the Armenian Genocide is hinged on four pillars: remembrance, gratitude, struggle, and rebirth.

“The main goal of the project is to draw the attention of mankind to the horrible sufferings that the Armenians underwent a century ago. It’s not easy to read and listen to those testimonies, but the more people are shocked by what they hear, the greater the likelihood that they will do everything they can to prevent future genocides,” Director of MediaMax Ara Tadevosyan said.

General Director of VivaCell-MTS Ralph Yirikian said the project is a message to the civilized world to remember and condemn the Armenian Genocide.

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Armenian: Celebrities to Read ‘100 Seconds’ of Armenian Genocide Testimonies