International Fair of Nice has officially opened Saturday, March 7, 2015 at 10:30 am with the opening of the Pavillon d’honneur “Armenia businesses” by Christian Estrosi deputy mayor of Nice accompanied by various personalities, including Mr. Bernard Kleynohf President of the Chamber of Commerce and Industry of Nice Côte d’Azur.
In this centenary year of the Armenian Genocide that dictates every Armenian Association to be mobilized, creative and dynamic, we must salute the exemplary work done by the CEFA (Room Budget Armenian Franco) who was able to imagine this project and introduce and educate NICEXPO organizer of the Fair, as well as get the support of the Town Hall of Nice.
To achieve this result, the CEFA also received active operational support of Armenian Associations of Côte d’Azur will take turns to host the stand until Sunday, March 15 closing day of the Fair.
Besides support of the French Riviera associations, the CEFA could not build the project without the synergy implemented in Armenia through the ITAPs Company (Project Management & Capital Investment) founded by a young entrepreneur Armenian Narek Arakelyan graduated from HEC Paris.
Also of note during the inauguration attendance at the booth of Mr. Samvel Lalayan Vice-Consul of the Republic of Armenia in Marseille, as well as Bernard Hatemian President CCIFA (Chamber of Commerce and Industry in Armenian) Marseille which has shared the CEFA his experience in organizing such events.
Another added bonus for the presence of “Armenia businesses” to the Nice International Fair, the timing coincidence with the traditional Nice living trainees UFAR (French University in Armenia) organized by SOS Armenia Coast Association -d’Azur since 1995. Thus, at number four this year and excited to participate in such an event that allows them to meet every day a curious French public to learn more about Armenia, trainees the UFAR will be present every day on the stand to inform visitors in a hostess role for three students Anita Khachatryan, Ani Hovhannisyan Venera Danielian and helped in their task by their classmate Artur Vardanian.
Note also the very active participation of the Union of Armenian Women of Nice and the French Riviera present every day on the stand, particularly for fuel daily Armenian delicious pastries made by them that win success crazy with the public.
On the program stand animations include in particular the sale of gourmet specialties and Armenian wine, the history of USA (Armenian Union Sportive de Nice) oldest sports associations Nice after OGCN, selling books, sketches of children of the school Barsamian, Armenian songs by the choir of Barsamian school ARMTAB presentation of products (computer Tablets) sale of Armenian objects, taste for young and old alike, CEFA conference “The climate of investments in Armenia “presentation Armenian recipes, Armenian coffee stand and pastries, to promote tourism in Armenia, presenting the UFAR presence MM. Jean-Jacques Montois and Arayik Navoyan respectively Rector and University Vice-Rector, presentation of a film about the bread “Lavash” intangible heritage inscribed in UNESCO, etc.
Among the objectives of the CAFS is the promotion of Armenian products and services with particular trade between Armenia and France, especially the PACA region to strengthen economic relations between the two countries through the development of Armenian producers promoting the export to France but throughout Europe.
For this, the CEFA has secured the partnership of the following Armenian companies:
• The Internet portal CometoArmenia.am administered by the Armenian tourism agency TOUR DELICE
• SABERATOURS
• The company “Van Ardi” producer of genuine Armenian wine based in the former wine region of Ashtarak
• Fruits “Ararat” juice
• The company “ArmTab Technologies” and its ultra competitive tablet computers
• The company “ApagaTechnologies” offering a wide range of consulting and engineering information technology sector
• The company “Sarkis Sahakyan,” named after its founder, master jeweler recognized in Armenia and abroad
• The creator of art Anna Avakian
• The Luys company developing the concept of “Living Jewelry”
• The company “Asha and hobby Year” which manufactures original bags and accessories for women
Founded in April 2014, so there was less than a year, the CEFA has demonstrated its full capacity to fulfill the mission it has set.