The National Competitiveness Foundation of Armenia, along with 10 Armenian travel agencies, will represent Armenia at World Travel Market annual exhibition, which will take place in London on November 4-7.

Armenia and Artsakh will share a joint booth.

This year, 5,000 travel agencies from around 184 countries and more than 47,000 global travel professionals are expected to take part in the exhibition.

With the aim of formulating the attractive and multifaceted tourism image of Armenia and Artsakh, visitors will be offered travel guides and maps in English.

Within the framework of the Silk Road program, Armenia as a travel destination will be featured in a special presentation, reported the Public Relations Office of the National Competitiveness Foundation of Armenia.